Heritage Heroes: Long-time LGFB champio…


Heritage Heroes: Long-time LGFB champions Erika and Linda

Sept. 29, 2017 | by Larissa Cahute

In celebration of Look Good Feel Better’s 25th year in Canada, we’ve named 25 Heritage Heroes who have either helped the charity make it to 25 inspiring years of helping women and teens with cancer feel like themselves again, or currently play an important role and provide a powerful voice to keep the program alive for years to come.

Each of our 25 Heritage Heroes – one for each year of our program – exemplifies the very essence of Look Good Feel Better’s mission to empower and support women with cancer.

Linda Cottell and Erika Ellis, long-time Look Good Feel Better family members have been named Heritage Heroes for their unwavering support of the program for more than two decades



Erika Ellis can still remember the first Look Good Feel Better workshop she volunteered at 24 years ago.

It was the first workshop to take place in Calgary.

“All the volunteers were kind of apprehensive and nervous, not knowing what we were getting into,” recalled Ellis, who’s been a Team Lead since that day. “There were about four participants and they were as nervous as we were, because it was the first time for all of us.”

There was a lot of support in that room – not only from the volunteers for the participants, but vice versa. The air was filled with encouragement.

“It really turned out to be an amazing workshop for everyone,” said Ellis. “And 24 years later I’m still doing it.”

Not only is Ellis a long-time volunter, she's also been a Regional Manager for Look Good Feel Better, having helped recruit and train volunteers.

“I’ve met so many wonderful people,” she said. “It doesn’t matter what city you’re in, where the workshop is – it’s the same. The support from the volunteers to the participants is always there.”

One of Ellis’ most memorable moments was about 15 years ago, when someone from her own volunteer team attended a workshop as a participant.

Ellis and her fellow volunteers were unaware she was diagnosed with cancer until she walked into the session.

“Even though she knew all about makeup she saw the value in going through the program,” she said. “I think that says it all.”

“It’s about more than the appearance-related effects – it’s also about how it actually makes you feel, it empowers these women to move ahead.”



When Linda Cottell began volunteering for Look Good Feel Better in London, Ontario 23-years-ago, cancer hadn’t yet touched her family.

“I really liked cosmetics and the idea of being able to put the two together was really good,” said Cottell.

While nothing could prepare her for her mother, sister and husband’s cancer diagnoses years later, she at least had some insight to offer from her volunteer experience.

“I could help them with a lot of things,” she said, adding that her sister attended a workshop out west.

Not only is Cottell a long-time volunteer, she's also been a Regional Manager for Look Good Feel Better, helping to recruit and train volunteers as well as develop the teen workshop at Sick Kids.

“I just believe in the program, I really do,” she said. “It is truly a privilege to be able to see the visual and emotional transformation of the women and to see them connect with other women and to know they’re not alone.”

“It’s not often that you get to see the before and after when you do a volunteer job, but with Look Good Feel Better you do. That’s so rewarding in so many different ways.”

Heritage Heroes

Larissa Cahute

Look Good Feel Better

I’m a Communication Associate with Look Good Feel Better. As a former journalist, I believe that everyone has a story worth telling – and that’s what I’m here for: to share the inspiring stories of those I meet through LGFB.