Corporate Sponsorship
40% of Canadians are Expected to Develop Cancer in their Lifetimes
Any one of us may find that someone we know and love – a co-worker, family member, friend or neighbour – will access Look Good Feel Better’s psychosocial supports.
Programming and Workshop Sponsorship
Corporate gifts to Look Good Feel Better enable us to enhance and expand the psychosocial supportive care we deliver to people during their cancer journey. Aligning your company with a cause that touches the lives of so many Canadians not only strengthens your brand values—it shows your community that you care. It’s a meaningful way to make a lasting impact while deepening trust and connection with your customers and employees.
Event Sponsorship
Sponsoring a Look Good Feel Better gala or special event is a powerful way to showcase your company’s values while making a tangible difference. These high-profile gatherings offer meaningful visibility, brand alignment, and a chance to be part of uplifting experiences that directly impact the lives of Canadians facing cancer.
MIRROR BALL – Bringing together more than 700 of Toronto’s senior industry executives from the beauty industry and beyond, the annual Mirror Ball gala raises critical funds for Look Good Feel Better.
BRUNCH TORONTO / BULLES & BRUNCH MONTREAL – These unforgettable events bring together hundreds of passionate community leaders and beauty enthusiasts who share a commitment to philanthropy. Leading brands sponsor and activate on-site, and guests love engaging with companies that proudly champion Look Good Feel Better.
Contact ltobias@lgfb.ca to learn more about LGFB event sponsorship.
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Gifts In Kind
In-kind product donations play a vital role in empowering people with cancer through Look Good Feel Better workshops. By contributing skincare and cosmetic items, your brand helps nurture confidence, well-being, and community impact while showcasing true corporate social responsibility.
Product Donation
Product donations are fundamental to Look Good Feel Better programming. Skincare and colour cosmetics are tools used in our workshop to teach cancer patients vaulable skills, boost confidence and create an emotionally- supportive environment.
CSR in Action
In-kind gifts are a vital resource for our programs and also showcase your commitment to community-building when given as thoughtful gifts to healthcare partners and event attendees.
Partnering with Look Good Feel Better lets you highlight your CSR in action—standing alongside a brand dedicated to wellness, visibility, and the kind of warm‑glow generosity that resonates deeply with both consumers and employees.
How to Donate Product
LGFB has specific criteria regarding product donations that align with our workshop curriculum. If you are looking to donate product, we’d love to have a conversation! Please email us at productdonation@lgfb.ca
Please note that LGFB is UNABLE to accept:
Wigs or bras
Opened or used products
Small quantities of products (under 200)
Products that will expire within 6-18 months
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Community Fundraising
Looking for a meaningful way to rally your friends, family, or colleagues in support of people facing cancer? Hosting a fundraising event for Look Good Feel Better is a powerful way to inspire hope and create lasting impact in your community.
Host your own fundraising event
When someone close to you is dealing with cancer, you might find yourself asking, “What can I do?”
Planning a fundraising event for Look Good Feel Better is a great way to show your support — and make a real difference. From car washes and evening socials to shaving your hair and bake sales, there are so many fun and meaningful ways to raise funds and awareness.
Whether you’re planning a run, walk, dinner party or yoga retreat, we have the resources to help you engage your community and raise support for Look Good Feel Better and those affected by cancer.
Connect with us so we can:
Provide promotional materials such as Look Good Feel Better brochures and workshop information
Provide Look Good Feel Better marketing materials to help with your fundraiser
Provide resources for your fundraiser including a tool kit, checklist, personalized online donation portal, and budget template
Provide permission to use the ‘in support of Look Good Feel Better’ logo on your fundraising materials*
Share your fundraiser on the LGFB Events calendar and selected communication pieces
Send an email to LGFB at ltobias@lgfb.ca to discuss your event and how we can support you.
Let’s navigate this together
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Cause Marketing
Collaborate with us on cause marketing and together, we’ll create a campaign that connects with your audience and delivers meaningful support for Canadians facing cancer.
As a Cause Marketing partner, you'll gain:
Customized campaigns: Co-create a campaign that reflects your brand’s values—options include checkout donations, buy one – give one, portion of proceeds, round-up initiatives, themed shopping days, and more.
Engaging content: Access compelling impact stories, branded visuals, and key stats to tell a powerful story.
Increased visibility: Your campaign will be promoted through our established communication channels for maximum reach and recognition.
Co-create impactful campaigns that matter
We’re proud to work alongside corporate partners who share our vision: every Canadian should have access to free psychosocial cancer support. Together, we’re driving change through meaningful cause marketing collaborations.
Examples include:
Shoppers Drug Mart Beauty Mingle
Benefit Bold is Beautiful Campaign
Clarins Share the Love Campaign
FDJ Fashion that Fits events
Holt Renfrew Beauty Bag
La Vie en Rose, Roses of Hope Foundation Campaign
Mary K Ash Charitable Foundation
Silvering Beauty
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Global Reach
Look Good Feel Better Programs can be found in 27 countries around the world. Through these international sister programs – each operating independently but sharing the Look Good Feel Better name and mission – our efforts to help people with cancer are multiplied.
Look Good Feel Better Around the Globe
Our Partners
| Argentina | Luzca Bien Siéntase Mejor | www.luzcabien.org.ar | lbsm@capa.org.ar | (+54) 11 4813-9047 |
| Australia | Look Good Feel Better | www.lgfb.org.au | info@lgfb.org.au | 61 7 3203 4788 |
| Brazil | De Bem Com Voce | www.debemcomvoce.org.br | Claudio Viggiani cviggiani@abihpec.org.br | 55 (11) 98292 0797 |
| Canada | Look Good Feel Better | www.lookgoodfeelbetter.ca | news@lgfb.ca | 905 890 5161 |
| Chile | Luzca Bien Siéntase Mejor | www.camaracosmetica.cl | amarquez@camaracosmetica.cl | (56 2) 951 0212 Fax: (56 2) 246 7230 |
| Colombia | Luzca Bien Siéntase Mejor | www.andi.com.co/Home/Camara/15-camara-de-la-industria-cosmetica-y-aseo | cpluzcabien@andi.com.co | 57 1 326 8580 Fax: 57 1 347 3198 |
| Denmark | Look Good Feel Better | www.lookgoodfeelbetter.dk | bd.knudsen@lookgoodfeelbetter.dk | (+45) 35 43 40 44 |
| Ecuador | Luzca Bien Siéntase Mejor | www.luzcabiensientasemejor.ec | mfleon@procosmeticos.com | 593 2 2261 385 |
| France | Belle et Bien | www.bellebien.fr | contact@bellebien.fr | Toll-free: 33 1 56 69 67 89 |
| Germany | DKMS LIFE gemeinnützige Gesellschaft mbH | www.dkms-life.de | info@dkms-life.de | 49 221 940 582 4100 |
| Ireland | Look Good Feel Better | www.lookgoodfeelbetter.ie | info@lookgoodfeelbetter.ie | + 353 1 8734996 / + 35387 7008366 |
| Israel | Look Good Feel Better | www.cancer.org.il | francine@bezeqint.net | 972 3 572 1618 |
| Italy | La Forza e il Sorriso | www.laforzaeilsorriso.it | info@laforzaeilsorriso.it | 011 39 02 281 77380 |
| Mexico | Luzca Bien Siéntase Mejor | www.canipec.org.mx | gsr@canipec.org.mx | (52 – 55) 55 75 21 21 |
| The Netherlands | Look Good Feel Better | www.lookgoodfeelbetter.nl | h.uffing@lookgoodfeelbetter.nl | 030 – 697 15 11 |
| New Zealand | Look Good Feel Better | www.lgfb.co.nz | info@lgfb.co.nz | (+64) 09 308 0245 |
| Norway | Look Good Feel Better | www.klf.no | post@klf.no | (+47) 22 39 63 50 |
| Peru | Luzca Bien Siéntase Mejor | https://www.camaralima.org.pe/ | www.facebook.com/lbsmperu | (511) 219 1587 |
| Poland | Fundacja Piekniejsze Zycie | www.piekniejszezycie.org | info@piekniejszezycie.org | +48 222-55-32-32 |
| Singapore | Look Good Feel Better | www.lookgoodfeelbetter.org | enquiry@singaporecancersociety.org.sg | 922 1 9578 |
| South Africa | Look Good Feel Better | www.lgfb.co.za | info@lgfb.co.za | +27 11 795 4272 |
| Spain | Ponte Guapa, Te Sentirás Mejor | www.ponteguapatesentirasmejor.es | www.fundacionstanpa.com | +34 91 571 16 40 |
| Sweden | Look Good Feel Better | www.lookgoodfeelbetter.se | Madelaine Edholm | 46 8 783 82 36 |
| Switzerland | Look Good Feel Better | www.lgfb.ch | contact@lgfb.ch | 41 0 43 243 0335 |
| United Kingdom | Look Good Feel Better | www.lookgoodfeelbetter.co.uk | 01 372 747 500 | |
| United States | Look Good Feel Better | www.lookgoodfeelbetter.org | info@lookgoodfeelbetter.org | 1-800-395-LOOK |
| Uruguay | Luzca Bien Siéntase Mejor | camperf@ciu.com.uy | 598 2 604 04 64 ext.211 |
Let’s navigate this together
Join a community that understands. Receive expert advice, useful resources, and compassionate tips throughout your cancer journey in the LGFB newsletter
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Our Impact
We couldn’t be prouder of the monumental impact we have made together. As we look forward, we warmly invite you, our LGFB community, to stand with us as continue to serve people in Canada facing cancer.
2025 Community Impact Report
Governance
Look Good Feel Better operates under the highest standards of charitable giving ensuring every donor dollar supports the people we serve. We’re proud to share our community impact and showcase our donors’ gifts in action.
Financial Summary
The 2024 fiscal year was one of financial growth for LGFB, thanks to the generosity of individual donors, corporate partners and community fundraisers.
We are proud to be an effective and accountable organization that keeps the people we serve at the heart of our decisions.
We are also proud to operate at an administration rate on par with industry standards, distributing more than 73 per cent of funds to areas directly impacting Canadians with cancers and their families.
2024 Audited Financial Statements
Our Previous Financial Statements: 2023 | 2022 | 2021
Read our COMMUNITY IMPACT REPORT to learn how we helped make a meaningful difference in the lives of thousands of women and teens facing cancer across Canada.
Our Leadership
Susan Larkin
President & CEO
Michelle Nelson
VP, Marketing & Events
Marco Escobar
Director, Finance & Operations
Board of Directors
Chair:
- Louanne McGrory, Formerly of Shiseido (Americas)
Vice Chair(s):
- Caroline Morin, VP, Marketing & Communications, Clarins Canada Inc.
- Lisa Reid, Commercial Leader, Procter & Gamble Inc.
- Sharon Avery, President & CEO, Toronto Community Foundation
Finance & Audit Committee:
- Chair: Barbara Foldes, Formerly, CIBC
Directors:
- Aida Tahiri, VP Finance, Data and Analytics, Mattamy Homes Canada
- Amanda Chew, Formerly of G Adventures
- Darren Praznik, President & CEO, Cosmetics Alliance Canada
- Dr. Deanne Simms, Founder & CEO, ThriveSpace Health & Wellness
- Doriane Dalati, Formerly of L’Oréal Canada
- Julie Sutherland, VP & GM, Commercial, Estée Lauder Companies Canada
- Lisa Curtis, General Manager, PUIG Canada Inc.
- Marie-Evelyne François, Formerly of L’Oréal Canada
- Maya Colombani, VP – Chief Sustainability, Human Rights and Diversity, Equity & Inclusion Officer, L’Oréal Canada
- Michelle Haurilak
Let’s navigate this together
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Partners and Supporters
Our work is fueled by the generosity of sponsors and partners whose ongoing support touches the lives of Canadians across the country.
Thank you to our donors!
What would we do without you?
Our vital programs and resources are made possible thanks to the compassion and generosity of our partners and sponsors—many of whom have supported us since our very first workshop. With their commitment, Look Good Feel Better has empowered hundreds of thousands of Canadians with cancer to regain confidence, resilience, and a sense of self.
Donor Recognition

Category Champions for the Kit

Gift-in-Kind Donors
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About Us
Every Canadian facing cancer deserves free supportive care. Look Good Feel Better empowers patients with practical tools, emotional support, and community through workshops and resources that build confidence and well-being before, during, and after treatment.
What We Do
Look Good Feel Better provides psychosocial supports to Canadians before, during, and after cancer treatment.
We do this by providing important practical information and emotional support through our free workshops, accompanied by a multitude of resources we provide on our website, print materials, social channels, and podcast. Most importantly, our programming builds a supportive community.
Confident and Informed
Instinctively, we all know the benefits that come from feeling confident and well-informed. It helps us feel our best. We feel more capable, we make more social connections, our spirits are lifted. For those facing cancer, these benefits are even more crucial.
Research shows that accessible mental wellness support reduces depression and distress in people with long-term conditions like cancer.
Look Good Feel Better programming provides proven health benefits to those facing all cancers by providing practical information, social connections to people facing similar circumstances, increasing confidence and contributing to overall well-being.
In fact, an international study showed that attending a single group workshop – such as Look Good Feel Better – resulted in patients reporting a reduction in depression and anxiety, higher self-esteem and higher quality of life.(1)
A second recent study found most cancer survivors in Canada face ongoing and unmet needs related to psychological (90%), physical (80%), and practical (50%) challenges (2) and that more support is needed to address the psychosocial cost burden faced by patients and their families.(3)
_____________________________________________________________________
- Richard A. et al. Recover your smile: Effects of a beauty care intervention on depressive symptoms, quality of life, and self esteem in patients with early breast cancer. Psycho-Oncology 2018:1-7.
- Fitch M, Zomer S, Lockwood G, et al. Experiences of adult cancer survivors in transitions. Support Care Cancer. 2019;1;27(8):2977-2986.
- The psychosocial cost burden of cancer: A systematic literature review Beverley M. Essue1,2 | Nicolas Iragorri1 | Natalie Fitzgerald1 | Claire de Oliveira August 2020.
Our Core Workshops
Our core workshops address the physical side effects of cancer treatment, including changes to the skin, hair, and body.
These include:
Skincare & Makeup
Wigs & Scarves
Bras & Prostheses
Shaving & Men's Skincare
Teens
Other Workshops
Our Post-Treatment Nutrition workshop (led by nutritionists specializing in cancer care) helps participants regain their strength, energy, and overall health. Our Advanced Skincare, Nail Care and Areola Tattooing programs also help manage the physical effects of treatment and restore self-confidence, which is equally important.
We also partner with like-minded organizations to offer workshops that address other key sources of anxiety throughout their medical journey. Topics such as Talking to Kids about Cancer, Returning to Work and Cancer Fatigue are offered online periodically throughout the year. Check our Workshops page to learn what topics are currently on our calendar.
Equal Access to Expert Cancer Advice
Cancer treatments have evolved, and new forms of chemotherapy and immunotherapy have caused different and adverse side effects to emerge. We’ve worked with leading Canadian onco-dermatologists to ensure that our community can access the latest supportive information to help reduce and relieve the side effects they experience AND the emotional distress that may accompany not being able to access oncology specialists quickly and easily.
Let’s navigate this together
Join a community that understands. Receive expert advice, useful resources, and compassionate tips throughout your cancer journey in the LGFB newsletter
Newsletter Form
Corporate Giving
Together, we can make a difference. By joining forces with Look Good Feel Better, your support helps people facing cancer rebuild confidence, find community, and feel like themselves again—all while showing Canadians that your brand truly cares.
Partnering for Impact
Join us to support the emotional and practical needs of Canadians facing cancer
Partnering with Look Good Feel Better is a commitment to supporting the well-being of Canadians facing cancer. No other cancer charity does what we do. By collaborating with Look Good Feel Better, you help drive life-changing psychosocial support programs that empower Canadians experiencing cancer to live more fulsome and healthier lives.
Sponsorship
Benefit from increased brand recognition, deeper community engagement, and alignment with values that resonate with Canadians by becoming a Look Good Feel Better corporate sponsor of one of our flagship signature events or workshop programs.
Cause Marketing
Engage your customers through meaningful cause marketing campaigns that highlight your commitment to Canadian communities. Strengthen your brand ethos while giving back to Look Good Feel Better with every purchase.
Gifts in Kind
Your product donations to our Workshop Kit empower individuals facing cancer with the tools and confidence to “see themselves again.” Your in-kind gifts not only free up vital programming resources but also showcase your commitment to community-building when given as thoughtful gifts to healthcare partners and event attendees.
More than 80 %
of Canadians
prefer to support businesses that give back to their communities,. A similar percentage want to see partnerships between businesses and non-profits or charities. (Abacus Data, November 2024 )
10,000+
Direct Services
were delivered by Look Good Feel Better delivered in 2024
Over 89%
of LGFB participants
reported feeling confident or somewhat confident after attending one of our workshops – compared to 32% before
Let’s Make an Impact
Discover how your company can support Canadians facing cancer while strengthening your community presence.
Let’s navigate this together
Join a community that understands. Receive expert advice, useful resources, and compassionate tips throughout your cancer journey in the LGFB newsletter


